2010 | 9th sphere

Over a decade of web-industry experience has given us vast insight on what contributes to the effectiveness of a website, shared here.

2010's Biggest Flops: Website & Internet Marketing Madness

Posted By Ezra Silverton in Best Practices, What's Buzzing on 2010-12-21

In the midst of the web’s continual innovations, advancements and growth, there have been some major blunders along the way. 2010 has had its fair share of blunders; mostly around the social media and privacy realm. We keep a close …

Click-Through Rates & SEO Results, Meet Website Design

Posted By Ezra Silverton in Internet Marketing, Web Design on 2010-12-13

Some may have noticed the recent addition of a magnifying glass icon at the end of the title in Google’s search results. Google Instant Preview, as it’s referred to, will show a visual preview of the website before you decide …

Does your company need to hire a Community Manager ?

Posted By Ezra Silverton in Internet Marketing on 2010-11-22

Community Managers are the social butterflies of your company and its offerings. They are not sales people or customer service reps or Internet marketers per say. They do, however, spread the word about what you offer; they engage with current …

Voting With Your Eyes: Social Media & Web Popularity in Politics

Posted By Ezra Silverton in Internet Marketing, What's Buzzing on 2010-11-01

While measuring a heated political race in Toronto, all social media factors pointed to a particular candidate to win – except one. Is YouTube an indicator of political influence more powerful than other social media outlets, or is there something …

Winning the Toronto mayoral race, if it was based on Internet popularity

Posted By Ezra Silverton in Internet Marketing, What's Buzzing on 2010-10-21

President Obama broke new ground with the use of the web and social media tools to connect to the voters. Toronto is currently undergoing its own elections for mayor and we wanted to see if the new candidates are utilizing …

Selecting a Website Vendor Beyond Price

Posted By Greg in Agency Relations, Best Practices, Beware! on 2010-10-07

When discussing a new website or internet marketing project with a prospect inevitably the discussion will turn to price; typically phrased as “how much is this going to cost me?”. While many of us are price conscious, especially in a …

Social Commerce – A new online business model gaining momentum

Posted By Ezra Silverton in eCommerce, What's Buzzing on 2010-08-20

With the help of social networking tools, there’s a new business ecommerce model being utilized by many entrepreneurs and companies that want to test new products.…

Can't Reach the Goal If You Don't Have a Clear One

Posted By Ezra Silverton in Best Practices on 2010-07-19

Setting Goals: A Case Study

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If you haven’t yet realized or been convinced of how important it is to take the time to determine your website goals before development or redesign a website, you need to read this case study.…

Search Pages From Canada Is Not Gone

Posted By Ezra Silverton in Internet Marketing on 2010-07-01

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Thanks for the birthday present, Google. Feeling more patriotic on Canada Day I went to Google.ca to see what Google’s Canada Day logo looks like and something just felt a little different. …