Second place goes to Canada, the brand

As a proud Canadian, I was not surprised to learn that Canada placed second world wide as a brand.  Of course we did!

We earned high marks with travelers, families and international businesses for being a well-governed country (for the most part), safe, with strong business designation. Moving from last year’s sixth place, according to an international poll by FutureBrands, Canada ranked second to Australia. United States came in third.

Global credentials of such magnitude are a tremendous boost to the reputation of Canadian businesses.  So if you have a Canadian based business that provides goods and services internationally, don’t be shy to say “made in Canada”.  Much like an athlete flaunting his or her endorsements, post it on your website and marketing material, say it proudly and show it off.

Reference:

http://www.ctv.ca/servlet/ArticleNews/…

Comments

• you said it right, don’t be shy,
  don’t be shy to show it off , made in .canada with a .ca domain name, it gives any business a great marketing advantage by drafting of the canadian brand and reinforcing its strength

  o.

  Comment by namer.ca — January 3rd, 2009