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	<title>Web Design &#38; Development Company Blog :: 9th sphere Toronto &#124; Canada &amp;#187; Agency Relations</title>
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	<description>Redefining web development &#38; design</description>
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		<title>10 Years? That&#8217;s industry-breaking news&#8230;</title>
		<link>http://blog.9thsphere.com/blog/10-years-thats-industry-breaking-news</link>
		<comments>http://blog.9thsphere.com/blog/10-years-thats-industry-breaking-news#comments</comments>
		<pubDate>Wed, 25 Jul 2007 23:50:53 +0000</pubDate>
		<dc:creator>Ezra Silverton</dc:creator>
				<category><![CDATA[Agency Relations]]></category>
		<category><![CDATA[What's Buzzing]]></category>

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		<description><![CDATA[This month marks 9th sphere&#8217;s 10th Anniversary.  Wow, a whole decade of delivering website solutions !
9th sphere entered the web business world during a period of skepticism about the longevity of the Internet. We started out with a technically innovative website project among friends that evolved into requests for similar work from other businesses. Ten years later, we have&#8230;]]></description>
			<content:encoded><![CDATA[<p>This month marks 9th sphere&#8217;s 10th Anniversary.  Wow, a whole decade of delivering website solutions !<span id="more-33"></span></p>
<p>9th sphere entered the web business world during a period of skepticism about the longevity of the Internet. We started out with a technically innovative website project among friends that evolved into requests for similar work from other businesses. Ten years later, we have become one of Toronto&#8217;s top website solutions firms.</p>
<p>The name &#8220;9th sphere&#8221; derives from a historic reference to the solar system and coincidentally fits with our nine-step web development process. Over the years our projects quickly advanced from simple brochure websites to complex and customized web applications. For everything we do, the marketing principles of good web design and the drive for results remains the same.</p>
<p>As more Canadian businesses realize the benefits, capabilities, and strength-of-return on investment in the web, they will demand superior features to take out their competition. It is our mission to help companies utilize the web to effectively differentiate them from the rest and ultimately build success.</p>
<p>This industry still continues to grow, with a whole lot more potential.  That&#8217;s why we&#8217;re still here. And we&#8217;re excited!</p>
<p>Thank you to those who have supported us. We look forward to an even more successful future.</p>
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		<title>Communication that Delivers Results</title>
		<link>http://blog.9thsphere.com/blog/4</link>
		<comments>http://blog.9thsphere.com/blog/4#comments</comments>
		<pubDate>Fri, 05 May 2006 21:35:21 +0000</pubDate>
		<dc:creator>Ezra Silverton</dc:creator>
				<category><![CDATA[Agency Relations]]></category>

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		<description><![CDATA[There&#8217;s no question today that the web is a fundamental tool for delivering traffic to businesses. Since 2004, ecommerce has been increasing by roughly 30% each quarter, and Internet Marketing providers have been seeing high returns on their Internet advertising, even in Canada. As a result, a growing number of companies now generate the majority of their business online.
Regardless&#8230;]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s no question today that the web is a fundamental tool for delivering traffic to businesses. Since 2004, ecommerce has been increasing by roughly 30% each quarter, and Internet Marketing providers have been seeing high returns on their Internet advertising, even in Canada. As a result, a growing number of companies now generate the majority of their business online.<span id="more-4"></span></p>
<p>Regardless of the company’s product, service, or offline success, building an effective website is crucial to establishing a profitable e-business. With the abundance of information and vast amounts of online competition, businesses must distinguish themselves by creating websites that are relevant, interesting, and highly customized to their targeted user group.</p>
<p>The expert knowledge you have of your business, industry, and target market is invaluable in your website&#8217;s development process. Communicating this information to your web development company is key to creating a more precise website strategy that’s customized specifically for your business.</p>
<p>Prior to any creative mockups, programming, or even content building, it is important that your web design company understands your business, your target audience, and your website objectives. These factors play a significant role in the direction of your website. The more the web company understands your business approach, the greater the likelihood that they can create a customized website that directly meets the needs of your target group. The expertise that you bring to your business and industry, along with the skills and insight of the web company, is sure to foster continual improvements and the discovery of creative solutions.</p>
<p>Not all companies follow the same approach &#8211; some will even have different interpretations of the web development process.  However, excluding the creative talent of any particular web design company, clear and effective understanding and communication of the following are essential to creating a successful web development strategy:</p>
<ol>
<li>What are your goals and objectives? (Not only for the website, but for the company as a whole?)</li>
<li>What makes your company different? What is your Competitive Advantage or Unique Selling Proposition?</li>
<li>Who are your clients and are these the types of clients you want? Who is your target market?</li>
<li>Who are your key competitors?</li>
<li>In all the years of doing business, what has been the best approach for you?</li>
<li>What kind of impression and style do you want to portray? How do you want to be positioned in the marketplace?</li>
<li>Do you have any preferences for branding elements such as colour and language style?</li>
<li>What level of tech savvyness do you think your target audience has?</li>
<li>How knowledgeable is your target audience of your product/service?</li>
</ol>
<p>And it shouldn&#8217;t stop here. Constant communication to determine what is or isn&#8217;t working, as well as feedback from your customers, and noting trends within your industry, will facilitate opportunities for further growth and/or improvements.</p>
<p>The more a web design company understands your business approach the better position they are in to make suggestions and ensure that your goals and objectives are exceeded.</p>
<p>Website success is certainly achievable in this win-win relationship.</p>
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