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Ontario Website Owners Must Know – Make your Website AODA Compliant
If you have a business in Ontario, Canada, you may have heard of the Accessibility for Ontarians with Disabilities Act, or AODA. If you haven’t, now would be a good time to do some research on the terms that are …
Continue readingDeath to Website Redesigns Projects
Checklist before going live
This is a must-read before you flick that switch. There are several key pieces of information you should know before you make your new website live to ensure that traffic levels, sales or leads don’t disappear.…
Continue readingWhat kind of website design budget do I need?
As my primary role in business development is speaking with prospects about their web or Internet marketing projects, inevitably the question “What is your website design budget range?” must be posed. Many prospects feel uncomfortable providing a budget range. For …
Continue reading2010's Biggest Flops: Website & Internet Marketing Madness
In the midst of the web’s continual innovations, advancements and growth, there have been some major blunders along the way. 2010 has had its fair share of blunders; mostly around the social media and privacy realm. We keep a close …
Continue readingSelecting a Website Vendor Beyond Price
When discussing a new website or internet marketing project with a prospect inevitably the discussion will turn to price; typically phrased as “how much is this going to cost me?”. While many of us are price conscious, especially in a …
Continue readingCan't Reach the Goal If You Don't Have a Clear One
Setting Goals: A Case Study
If you haven’t yet realized or been convinced of how important it is to take the time to determine your website goals before development or redesign a website, you need to read this case study.…
Continue readingWhat comes first, design or content?
The answer for any expert is a clear one. When companies think about getting a website they typically focus on how it’s going to look - the design. I suspect this is because website owners are so entrenched in …
Continue readingDistinguishing your website must-haves from nice-to-have.
We often get asked by clients if they should add a CMS, blog, forum, web form(s), or the like, to their website; should they send out email newsletters, setup a company Twitter account, and so on.…
Continue readingNo room for small talk in web copy
Writing content for a website is very different than writing for any other medium. There are many factors to keep in mind; most importantly that content is the primary reason for the website. This is why all other aspects of …
Continue readingEffective Website Forms 101
Plenty of consideration and planning is required in creating successful website forms, even the most straightforward ones. In fact, best forms tend to appear uncomplicated. No matter the size or complexity, web forms are one of the most important tools …
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