Posted By
Ezra Silverton in
Internet Marketing on 2009-06-03
There are two ways of conducting a web search on Google.ca. You have a choice between searching “the web” or searching “pages from Canada”. The options are located directly under the search bar. You will notice an immediate difference in the search results between searching the web and searching pages from Canada. But what determines this difference and why could this matter to you? Full Article
Posted By
Ezra Silverton in
Internet Marketing on 2009-04-30
I believe Internet marketers to be some of the most influential online website advocates. Why? Because we are avid promoters of other websites. Internet marketers will often suggest to their clients the use of other websites that add value to their own business. This added-value being links, but not just any links will work. Full Article
Posted By
Ezra Silverton in
Internet Marketing on 2009-04-09
You may have noticed additional links to interior pages of a website within the natural search results on Google, this is what Google refers to as Sitelinks. Some refer to them as Authority Links. Here is an example. Full Article
Posted By
Max in
Internet Marketing on 2009-04-03
I attended the SMX Search Analytics Conference this week where discussions centered mainly around advanced web analytics techniques and how they help to increase conversion. Utilizing this kind of knowledge has become very important to staying ahead of your competition. The two day conference was organized by SEO gurus Danny Sullivan and Chris Sherman. Full Article
Posted By
Ezra Silverton in
Internet Marketing on 2009-04-02
Anytime a fortuitous opportunity presents itself a company should be ready to jump on its PR bandwagon and reap the rewards of timely attention grabbing marketing. Full Article
Posted By
Ezra Silverton in
Internet Marketing,
eCommerce on 2009-03-18
You’ll be seeing a lot of Internet Marketing and SEO conference coming up in the next few months. For those who’d like to learn more about Internet Marketing, a conference is a great way to find out about new strategies, ideas, and to network. Here’s what you can look forward to. Full Article
Posted By
Ezra Silverton in
Internet Marketing on 2009-03-10
Search engine optimization (SEO) is a very powerful internet marketing tactic for generating leads and/or sales. I have yet to hear a client say that is doesn’t work. In fact, majority of feedback indicates that SEO is the best marketing initiative our clients have implemented, with the best return. This is echoed throughout the industry. SEO generates such good results that instead of focusing on the user experience, website owners often focused on SEO and go overboard making changes to a website with mostly SEO in mind. Full Article
Posted By
Ezra Silverton in
Internet Marketing,
Web Design,
Web Development on 2009-03-04
Could social networking websites like Facebook, YouTube, mySpace, become the next section of your website? Full Article
Posted By
Ezra Silverton in
Internet Marketing on 2009-02-16
It stands to reason that content should not be left stagnant on a website page, but re-evaluated and re-written on a regular basis. Frequently updated content increases the number of new and returning visitors by providing better value and visibility for a website. Full Article
Posted By
Ezra Silverton in
Internet Marketing,
Web Design,
Web Development on 2009-01-02
Unlike our 2007 Year in Review list, 2008 saw more companies modifying their offerings to Canada. We saw increased spending on marketing initiatives with some entrants of US web properties, though fewer than the previous year. Full Article
