
Posted By
Ezra Silverton in
Internet Marketing on 2007-06-21
Last week’s SES Toronto conference was small but mighty. Much has changed compared to last year’s conference as the industry continually evolves. Full Article

Posted By
Ezra Silverton in
Internet Marketing on 2007-06-11
A client of ours applied search engine marketing to promote online courses across North America, noticed lower Canadian conversion rates compared to the American numbers. Full Article

Posted By
Ezra Silverton in
Canadian Internet Stats,
Internet Marketing,
What's Buzzing on 2007-05-18
MySpace officially launched its Canadian version in both English and French found at ca.myspace.com Full Article

Posted By
Ezra Silverton in
Domain Names,
Internet Marketing on 2007-03-30
I frequency get asked by website owners which domain extension they should use, so I thought it was worth an article on the subject. There is no question that dot-com is the most common domain extension, however, should Canadian companies use the dot-ca extension? Full Article

Posted By
Ezra Silverton in
Internet Marketing on 2007-02-28
Microsoft had its official online search advertising launch party yesterday with a lot of glitz and glamour. Full Article

Posted By
Ezra Silverton in
Internet Marketing on 2005-01-01
You wouldn’t forget to place your company’s letterhead, with logo and address, when sending someone a letter would you? So why would you not add it to your emails?
Conduct a small experiment. Take a quick look through the many emails you receive on a daily basis and calculate the number of emails that have a distinct letterhead, image, style or anything that separates itself from others. Full Article