2011 Internet Marketing Upcoming Events

Posted By in Internet Marketing on 2011-03-16


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When working in any type of industry and especially in Internet Marketing, we have to educate ourselves so that we can be the best of the best.

Are you a car mechanic? Every year new cars are built with new features that may fail and you have to learn how to fix them. Are you a lawyer? New laws are constantly being implemented and you have to be up to date so that you can help your clients. The list can go on and on, but the question is: how and where can you go to gain the knowledge to be the best in your industry? One way is to attend industry Events. There is no place better than a seminar or conference for listening to the leaders of the field giving out the tips and information you need to succeed in your job.


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Why SEO Deserves to Be on Your Marketing Budget

Posted By in Internet Marketing on 2011-02-03

We have witnessed through our workings with clients that Search Engine Optimization (SEO) has provided the best return-on-investment in comparison to other advertising initiatives.  This article will provide data on why SEO is so effective and outline major online studies around internet usage that contributes to its success.

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2010's Biggest Flops: Website & Internet Marketing Madness

Posted By in Best Practices, What's Buzzing on 2010-12-21

In the midst of the web’s continual innovations, advancements and growth, there have been some major blunders along the way. 2010 has had its fair share of blunders; mostly around the social media and privacy realm.  We keep a close eye on our industry’s advancements and often publish them on our website industry watch on Twitter.  In the spirit of learning from others mistakes, here are some big ones upon which we can look back and reflect.

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Click-Through Rates & SEO Results, Meet Website Design

Posted By in Internet Marketing, Web Design on 2010-12-13

Some may have noticed the recent addition of a magnifying glass icon at the end of the title in Google’s search results. Google Instant Preview, as it’s referred to, will show a visual preview of the website before you decide to visit it.  The feature also allows a searcher to pinpoint relevant content by viewing a highlighted area where your search term appears on the web page.  We expect many people will use this and therefore it’s important to consider its impacts on traffic and overall website design.

Google published this video of how its works if you would like to learn more.

If you obtain traffic through SEO, this feature will affect you in some very important ways.


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Does your company need to hire a Community Manager ?

Posted By in Internet Marketing on 2010-11-22

Community Managers are the social butterflies of your company and its offerings.  They are not sales people or customer service reps or Internet marketers per say.  They do, however, spread the word about what you offer; they engage with current clients, prospects, the public or the media about your company and how great it is.

So Do You Need to Hire One?

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Voting With Your Eyes: Social Media & Web Popularity in Politics

Posted By in Internet Marketing, What's Buzzing on 2010-11-01

While measuring a heated political race in Toronto, all social media factors pointed to a particular candidate to win – except one. Is YouTube an indicator of political influence more powerful than other social media outlets, or is there something else at play?
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Winning the Toronto mayoral race, if it was based on Internet popularity

Posted By in Internet Marketing, What's Buzzing on 2010-10-21

President Obama broke new ground with the use of the web and social media tools to connect to the voters.   Toronto is currently undergoing its own elections for mayor and we wanted to see if the new candidates are utilizing the web to its fullest extent.    We conducted online research to determine how candidates were using the web and to ultimately answer the question: If positive web popularity was an indication of our next mayor, who would win? 9th sphere’s Internet Marketing team put together a Web Popularity Poll with the answer.


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(as of October 25, 2010 evening)


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Selecting a Website Vendor Beyond Price

Posted By in Agency Relations, Best Practices, Beware! on 2010-10-07

When discussing a new website or internet marketing project with a prospect inevitably the discussion will turn to price; typically phrased as “how much is this going to cost me?”.  While many of us are price conscious, especially in a down economy, focusing solely on price can be expensive.  Let me explain why.

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Social Commerce – A new online business model gaining momentum

Posted By in eCommerce, What's Buzzing on 2010-08-20

With the help of social networking tools, there’s a new business ecommerce model being utilized by many entrepreneurs and companies that want to test new products.
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Can't Reach the Goal If You Don't Have a Clear One

Posted By in Best Practices on 2010-07-19

Setting Goals:  A Case Study

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If you haven’t yet realized or been convinced of how important it is to take the time to determine your website goals before development or redesign a website, you need to read this case study.
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